Mellow Johnny’s

mjs1

When James Selman of Weights&Pulleys asked me to help on this project, I jumped at the opportunity. Who wouldn’t want to help create the identity for Lance Armstrong’s new bike shop in Austin, Texas? 

mjs2Mellow Johnny's Sign

Located in downtown Austin, inside of a 50′s era building, the ID had to match the city, the building and Lance…and so did the neon sign.

Mellow Johnny's bike sticker

Mellow Johnny's cycling cap

I was able to fly down for the opening and take these photos. And then I got to go mountain biking on Lance’s ranch where I rode a really sweet full suspension Gary Fisher…and then hung out at a BBQ with Gary Fisher. 

Mellow Johnny's T's

Mellow Johnny's neon!